Japan Cult-Fave Drink, Strong Zero Is Coming To Australia As Minus 196

The double lemony goodness of Japan’s Strong Zero is coming to Australia as Minus 196. It’s a refreshing drop that sees shochu, vodka, and soda come together in a delish premix.

The premix drink, Strong Zero is a cult favourite in Japan. In 2019 it was Suntory’s #1 premix sold in Japan.

Beam Suntory uses a fancy technique where they chuck a whole lemon in liquid nitrogen at a temperature of -196°C.

They then pulverize and soak it in alcohol for the perfect lemony freshness.

“Aussies who’ve travelled to Japan show a genuine love for one of the country’s biggest and fastest-
growing brands -196 ֯C Strong Zero, and we’re excited to launch our very own -196 Double Lemon
in Australia,” says Beam Suntory Director of Innovation, Kay Oh.

“We want Aussies to feel like they’re enjoying the real deal straight from the fridge of a
convenience store in Tokyo. Unmistakably Japanese, we can’t wait for this next-level refreshment to
hit Aussie shelves.”

-196 Double Lemon — which packs a 6 per cent ABV (that’s half a per cent less than a Double Black) is now available in bottle-os across the country.

They’re going for $22 a four-pack and $47 a 10 pack (RRP). Bring on summer, amirite?

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